Brick by Brick: How LEGO Rewrote the Rules of Innovation

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry Brick by Brick takes you inside the LEGO you ve never seen By following the teams that are inventing some of the world s best loved toys, it spotlights the company s disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids lives and began sliding into irrelevance When the company s leaders implemented some of the business world s most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy The company s near collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy It took a new LEGO management team faced with the growing rage for electronic toys, few barriers to entry, and ultra demanding consumers ten year old boys to reinvent the innovation rule book and transform LEGO into one of the world s most profitable, fastest growing companies Along the way, Brick by Brick reveals how LEGO Became truly customer driven by co creating with kids as well as its passionate adult fans Looked beyond products and learned to leverage a full spectrum approach to innovation Opened its innovation process by using both the wisdom of crowds and the expertise of elite cliques Discovered uncontested, blue ocean markets, even as it thrived in brutally competitive red oceans Gave its world class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Sometimes radical yet always applicable, Brick by Brick abounds with real world lessons for unleashing breakthrough innovation in your organization, just like LEGO Whether you re a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you ll learn how to build your own innovation advantage, brick by brick

10 thoughts on “Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

  1. says:

    This is a tricky one There were parts of the book that were really engaging The history of Lego and the struggles they faced was fascinating I didn t know anything about the company so it was neat to learn a bit about this ubiquitous toy I approached this book with hopes of being mostly entertained and also learning a bit about their approach to business Unfortun

  2. says:

    I bought this book on the recommendation of Christian Faber after he blogged about it Being a big fan of the LEGO BIONICLE line, his comments convinced me to pick it up It wasn t until I saw David Robertson speak at BrickCon 2013, however, that I committed myself to reading it ASAP.To be very clear, this is first and foremost a business book, essentially a very long a

  3. says:

    Disclaimer 1 I thought this would be a biography of the LEGO company and toy It isn t.Disclaimer 2 Due to disclaimer 1 I only read half the book.There are some interesting historical tidbits scattered throughout the book but it clearly lives up to its classification as a business economics book Even after I discovered that, though, I attempted to persevere to glean insight

  4. says:

    I am a huge Lego fan and I was excited to get to read about the company and its recent troubles and turn around This book is well done and Robertson had excellent access inside Lego The business lessons and conclusions drawn in the book seem facile and aren t nearly as interesting as the anecdotes, stories, and business history shared by Robertson A worthwhile read just to find

  5. says:

    The book is an elaborate case study of the journey of innovation in one of the most loved brands of the world LEGO The narrative style stems out of extensive research and brings out some valuable insights about how innovation can be captured to develop a business strategy It narrates at good length how core values of an organization can be concocted with demands of changing times to

  6. says:

    interesting case study of Lego from 1999 2009 around 1999 seems the Christiansen family wasn t particularly diligent in their oversight of Lego, and the empire was grown rapidly in spite of no profits in the new businesses.they worked it out, and there are some interesting lessons along the way.that said, the author makes way too much of Lego and doesn t considered similar situations at

  7. says:

    Interesting case study on how LEGO averted disaster in the 2000 s some of it its own making by innovating within the brick Bit repetetive at times, and some interesting avenues are not followed up how does the click friction work on putting bricks together.P3 there are now 80 LEGO bricks for every man, woman and child on earthIn 2004, there were 14,200 distinct types of LEGO unitsP116 forced

  8. says:

    The book was ok The history of Lego innovations was interesting but the format was a bit redundant As a marketing tool to get adults into Legos, I think the book is a success theI read theI wanted to buy Legos and eventually spent 30 on a starter kit However, the book left a bit of a bad taste in my mouth since it became very clear that Lego s focus is 90% on the male consumer and most case studie

  9. says:

    LEGO had a near death experience a few years back when it followed all the best advice of the time and let loose the dogs of creation on the company Things got out of hand, and the company nearly went under Then, around 2005, the company got smart and systematic about innovation creativity with rules That s worked brilliantly, and LEGO is now at the top of the global toy heap The story of how the compa

  10. says:

    Received my copy through a GoodReads giveaway.This is a very insider look at the Lego company It does give an overview of the history of the Lego company, but its main focus is on the economic slump and recovery that Lego faced in the early 2000s This is not a how to guide either, but a very thorough look at how the company came back from the brink I think the overall idea of staying true to your original b

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