The Social Media Business Equation: Using Online

The Social Media Business Equation: Using Online Connections to Grow Your Bottom Line Facebook, Twitter, LinkedIn, and YouTube TM have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities THE SOCIAL MEDIA BUSINESS EQUATION USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry Author Eve Mayer Orsburn, CEO of one of the largest social media optimization companies in the world, introduces a proven, step by step methodology The Social Media Equation TM in this quick, practical read Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors This book focuses on results oriented strategies as the author dispels the myths and reveals the true secrets of using social media for amazing business growth

10 thoughts on “The Social Media Business Equation: Using Online Connections to Grow Your Bottom Line

  1. says:

    I m not sure if my reading this book in an electronic format colored my opinion When I read non fiction I often like to pages forward and back The electronic reader doesn t let you do this I know there is a bookmark function, but I generally don t know what I want to bookmark until I ve readdeeply into the work My primary issue with this book is that the author does not document her sources One n

  2. says:

    138 pages of content and the rest is acknowledgement Are you kidding me The first 4 chapters are full of useless outdated case studies and the 5th and the 6th chapters only deserves to be a 300 words blog post.

  3. says:

    different from others

  4. says:

    last 2 chapters are worth it

  5. says:

    very helpful for beginning to think about how to use social media for yourself as a commodity.

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